Social Media Marketing Strategy for First Responders

Stephen Draper’s Session

9:45 a.m.–10:30 a.m. PT — Wednesday, April 22, 2026

From Script to Screen: Creating Engaging Video Content

Turn your ideas into polished videos ready to impact social media! In this presentation, you’ll learn the full journey of video production—from the first spark of inspiration to hitting “publish.” We’ll break down each stage with real-world tips and examples that help you think like a content creator for anyone organization or project.

You’ll discover how to:

Develop a Concept – Find your story, define your message, and choose a style that fits your goals.
Plan the Shoot – Write scripts, plan shots, and prepare your gear.
Capture the Vision – Learn camera basics, audio and lighting tips, and how to direct people naturally.
Edit with Purpose – Shape your footage, use sound and music to build emotion, and create rhythm in your cuts.
Publish & Promote – Format videos for YouTube, TikTok, or social media, and craft titles and thumbnails that grab attention.

By the end, you’ll know how to take a video from concept to upload with confidence, creativity, and a professional touch—no big studio required.