Social Media Marketing Strategy for First Responders

Alaina Gertz’s Session

9:45 am–10:30 am PT — Thursday, April 23, 2026

From Followers to Community: Strategies for Genuine Engagement

In a digital landscape where algorithms constantly change, and follower counts don’t always equal trust, first responder agencies must rethink what “engagement” really means. This session explores how intentional, human-centered social media strategies can turn passive followers into an active, invested community—without sacrificing professionalism or public trust. Drawing from real-world examples, this presentation breaks down how small shifts in tone, content, and interaction can dramatically change how the public connects with your agency online.

Attendees will hear strategies behind successful Instagram and Facebook content, including how consistent commenting, authentic short-form video, and behind-the-scenes storytelling using body-worn camera (BWC) footage have driven meaningful conversations, increased reach, and strengthened community relationships.

Key Takeaways:

How proactive commenting and conversation-building on Instagram can increase trust, visibility, and community loyalty
Why BWC-based Reels resonate with audiences and how to use them responsibly to humanize first responders
What makes “tappy” videos so successful on Facebook—and how to replicate that engagement without gimmicks
Practical ways to shift your social media mindset from broadcasting information to building genuine connections