Courtney O'Keefe

Director of Communications
Snohomish County Sheriff's Office

Courtney O’Keefe is the Director of Communications for the Snohomish County Sheriff’s Office, where she serves as the agency’s lead spokesperson and public information officer. In this role, Courtney oversees all aspects of the Sheriff’s Office communications strategy, ensuring timely, accurate, and community-focused information is delivered to the public and media.

She manages communications during high-profile incidents, briefing local and national media, coordinating media on scene, and providing critical updates during public safety emergencies and high-profile criminal investigations. Courtney is responsible for drafting, editing, and distributing a wide range of communications materials, including news releases, internal and external newsletters, annual reports and event marketing.

Courtney also oversees the Sheriff’s Office digital presence, creating content and managing 21 official social media accounts across Facebook, Instagram, TikTok, X, YouTube, and Nextdoor. She produces photography and videography, monitors analytics, and evaluates engagement strategies to strengthen community outreach and recruiting efforts. Courtney works to connect the Sheriff’s Office with the community -- building trust, enhancing public safety awareness, and ensuring clear, compassionate communication during both everyday operations and critical incidents.

Courtney O'Keefe’s Session

12:45 p.m.–1:30 p.m. PT — Wednesday, April 22, 2026

One-Person, Many Hats: Creative Content to Stay Consistent and Crisis Ready

Managing social media, internal and external communications, and serving as an agency’s public information officer can feel like juggling a dozen roles at once: content creator, writer, videographer, strategist, and crisis communicator. This session will provide practical tips to help solo social media managers build sustainable systems to keep content consistent and engaging, while also being prepared to switch gears and respond quickly and effectively during crises. Attendees will learn how to balance creativity and structure, streamline workflows, and set realistic personal boundaries for a positive work-life balance.

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