Katie Fisher

10:30 a.m.–11:15 a.m. PT — Wednesday, April 22, 2026

Critical Messaging in Critical Moments: Social Media in Emergencies

Seconds count on social media, especially when a crisis unfolds. On the inside, time moves far too fast, but to the world you are communicating with, it can feel like each update eeks out slowly. Can you ensure your agency is ready to respond rapidly and with authenticity and efficiency in a crisis? Yes! In this webinar, learn how not only to time posts, updates, stories, and reels just right on social media in a crisis, but also walk away with a game plan for your agency so you don't just survive your next crisis, you thrive. 

Takeaways include:

1. Develop a rapid-response framework. Learn how to organize your team, workflows, and approval processes so you can post timely, verified information without sacrificing accuracy or tone.
2. Craft authentic, steady updates under pressure. Discover techniques for maintaining public trust through consistent, human-centered messaging that keeps your community informed during emergencies.
3. Build a crisis-ready content plan. Leave with tips for creating your content playbook and timing strategy for posts, updates, and reels that help your agency not just react—but communicate confidently and effectively.