Wendy Aguilar
Media and Communications SpecialistSacramento Fire Department
Wendy Aguilar is a seasoned journalist turned award-winning communicator and public relations professional, celebrated for her creative storytelling and innovative approach to public engagement. She has received numerous accolades, including the 2023 “Communicator of the Year Award” from the California Association of Public Information Officials, the “Rising Influencer of the Year” by PRSA California Capital Chapter, and first place for “Best Social Media Account” in 2023 by the International Firefighters Association.
As the Media and Communications Specialist for the Sacramento Fire Department and co-founder of Second Alarm Communications Group, Wendy has helped redefine how her agency connects with the community. As a result of her work, the department’s social media presence has grown significantly, with Instagram now reaching more than 167,000 followers and TikTok surpassing 140,000 followers. Her creative, authentic, and people-centered storytelling continues to inspire engagement and trust across audiences.
Wendy’s passion lies in building relationships and creating spaces where people feel seen, valued, and part of the story. Her work centers on human connection, bridging the gap between sworn staff, civilian employees, and the community through storytelling that uplifts, informs, and inspires.
Bilingual in English and Spanish and currently learning Italian, Wendy uses language and empathy to connect across cultures. Her journey from journalism to public relations reflects her belief that storytelling isn’t just about communication; it’s about connection.