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The comment section can be a mosh pit, and getting jostled with virtual elbows comes with the territory. Do you let 'em fly, shut down the party, or find a happy medium with moderation? How can you tell the difference between a Negative Nancy and a true troll? Add misinformation to the mix, and things can get even more complicated.
Learn how to navigate the turbulent social waters online while maintaining a strong, authentic brand presence that's aligned with your agency's values. We'll also talk about ways to manage misinformation proactively and reactively. You'll leave this session with evidence-based behavioral insights, tools to support your social media staff, and strategy cornerstones to strengthen your communication program both online and IRL.
Kate Kimble
Public Information Director
Larimer County Sheriff's Office