Ty Wood

Public Information Officer
Clovis Police Department

Ty Wood has over 20 years of non-sworn law enforcement and 9 years of social media experience. He began with the Clovis Police Department in 1999 and has worked Patrol, Youth Services, Investigations,  Jail, Animal Services, and Dispatch.

In 2012, he started the Department’s social media platforms and in 2017 was assigned to social media and media full-time. He currently oversees all Department platforms (Facebook, Twitter, Instagram, YouTube, Nextdoor, and Neighbors), updates both City websites, and handles media inquiries.

Ty Wood’s Session

8:30 a.m.–9:15 a.m. Pacific — Wednesday, April 12, 2023

Panel: Thinking Outside the Box: How to Generate Fresh Content Ideas

Coming up with fresh content ideas regularly can be a huge challenge for social media managers. This panel will share their processes for keeping content relevant and interesting without draining their resources. 

Discussion topics include:

  • How to change up outdated posts for new and fresh ones
  • Getting both sworn and professional staff to weigh in on content ideas (when you don’t have a social media team)
  • What to do if gathering content and information is difficult (because of limited infrastructure or large coverage areas)
  • How to make boring topics more interesting
  • Creating topics in bunches to save for days you aren’t feeling inspired
  • Approaching new marketing channels and fresh content that’s needed for them
Check out our early bird ticket prices!
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