Captain Keith Wade

Sacramento Fire Department

Keith A. Wade is a Fire Captain for the Sacramento City Fire Department and has served as the department’s Public Information Officer for the past three years. With over twenty years of fire ground experience, he has spent time in suppression as a firefighter/ paramedic. 

In 2018, Keith was appointed Public Information Officer for the agency, which entails speaking on behalf of the department, performing media and community outreach, and creating and producing content for both traditional and social media. Wade starred in A&E’S live Rescue T.V. series from 2019 through 2020, which featured firefighters responding to emergency scenarios and informing the viewers with situational updates.

Captain Wade is qualified as a California State Advanced level PIO, deploying to large-scale incidents such as the Camp Fire, SCU Complex Fire, SQF Complex Fire, and civil unrest activations. He is a member of the Sacramento Regional Type Three Incident Management Team, as well as the California Regional Urban Search & Rescue Task Force (CA-Task Force 7).

Wade holds a Bachelor of Science Degree in Business Administration from California Coast University and maintains his licensing as a paramedic from Mt. San Antonio College, which he completed in 2000.

Captain Keith Wade’s Session

9:45 a.m.–10:30 a.m. Pacific — Wednesday, April 12, 2023

Video Best Practices — Creative Content Creation for Instagram Reels and TikTok

When the Sacramento Fire Department opened up its lateral firefighter position, its communication team turned to social media to create engaging content to promote the job! 

They created several social media post with engaging photos, video, and music that was then shared to all social media platforms, including Instagram and TikTok. The lateral firefighter job post reached a combined audience of more than 250,000 social media users. Not only did they receive a significantly higher number of applicants for the job, but they also increased the number of followers. 

Since then, they have been focusing on creating more Instagram Reels and TikTok videos and have seen significant growth. Join Sacramento Fire's Media and Communications Specialist Wendy Aguilar and Public Information Officer Keith Wade to learn all the latest tricks and tips for creating engaging and informative Instagram Reels and TikTok videos. 

Key takeaways:

  • Learn the basic rules for shooting quick videos that transition smoothly 
  • Learn how to come up with content ideas to help you engage and grow your audience 
  • Learn how to get buy-in from leadership as well as members of your department/agency
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