Austin McDaniel

Communications Director
Alaska State Troopers

Austin McDaniel is the Communications Director for the Alaska Department of Public Safety. As communications director, he oversees four staff members, and the public information office team manages all external and internal communications for the Alaska State Troopers, Alaska Wildlife Troopers, and Alaska State Fire Marshals Office. He also ensures the department remains compliant with the Alaska Public Records Act. He joined the Alaska State Troopers in 2020 after serving as the Deputy Communications Director for Alaska Governor Mike Dunleavy, where he oversaw all digital communications for the Governor’s Office. He has also worked in communications positions for Alaska Governor Sean Parnell, telecommunications company GCI, and local CBS affiliate KTVA.

Austin McDaniel’s Session

8:30 a.m.–9:15 a.m. Pacific — Wednesday, April 12, 2023

Panel: Thinking Outside the Box: How to Generate Fresh Content Ideas

Coming up with fresh content ideas regularly can be a huge challenge for social media managers. This panel will share their processes for keeping content relevant and interesting without draining their resources. 

Discussion topics include:

  • How to change up outdated posts for new and fresh ones
  • Getting both sworn and professional staff to weigh in on content ideas (when you don’t have a social media team)
  • What to do if gathering content and information is difficult (because of limited infrastructure or large coverage areas)
  • How to make boring topics more interesting
  • Creating topics in bunches to save for days you aren’t feeling inspired
  • Approaching new marketing channels and fresh content that’s needed for them
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