Raquel Zick

Public Information Officer
Santa Barbara County Sheriff's Office

Raquel Zick is the Public Information Officer for the Santa Barbara County Sheriff’s Office and serves as the spokesperson for the agency. Raquel has over 20 years of experience in public service, spanning several major disasters and critical incidents. She has been awarded the Sheriff’s Office Unit Citation for her work as a Public Safety Dispatcher and the Isla Vista 2014 Incident Commendation, Thomas Fire 1/9 Debris Flow Incident Commendation, and the Conception 2019 Incident Commendation.

As the PIO, Raquel is responsible for providing information to the public on all Sheriff’s Office-related incidents. She reports directly to the Sheriff, partnering to provide information that reflects and clarifies the agency’s position on important issues. Raquel manages all social media efforts for the Santa Barbara County Sheriff’s Office, including Facebook, Twitter, Instagram, and Nixle alerts. She also writes and produces the 30-minute quarterly Sheriff’s Roundup video, a behind-the-scenes look at the Sheriff’s Office.

Raquel Zick’s Session

10:30 a.m.–11:15 a.m. Pacific — Wednesday, April 12, 2023

Panel: How to Effectively Run Social Media Channels When It's Not Your Full-Time Job

For many government professionals, managing social media is just one small part of the many media and communications duties they’re responsible for. With social media becoming an increasingly essential platform for sharing information, how can PIOs and other comms professionals prioritize it with an already-full plate?

Discussion topics include:

  • Specific strategies for balancing the demands of your primary role with your social media role
  • Examples of how PIOs break up their days and the time they spend on social media and creating content
  • Set yourself up for success on social by creating templates that you can repurpose for common cases and news information
  • How to collaborate with leadership to prioritize social media and leverage its reach and shareability
  • How to successfully integrate social media with your overall comms strategy to ensure social has a seat at the table
  • Blocking time for social media during a critical incident or disaster, along with examples from our panelists


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