Rebecca D'Auria

Public Affairs Specialist
Orange County Sheriff's Department

Rebecca D’Auria is the Public Affairs Specialist at the Orange County Sheriff’s Department.

She directs strategic social media communications and messaging for over 160 OC Sheriff social media accounts and is responsible for developing and coordinating social media outreach for the department. She provides thoughtful insights to implement the creative and grow community engagement for these accounts, ensures other internal departments are aware of the social analytics and researches social trends to influence how these accounts appear on various social and digital media platforms.

Rebecca additionally responds to various public information-related inquiries and prepares guidance on effective social media and public information methods and procedures. She enjoys promoting department communication efforts and training junior communications peers.

Before joining the Orange County Sheriff’s Department in 2020, she worked as a staff writer and social media manager for Behind the Badge, an award-winning police, fire, and public safety news site based in Southern California.

Rebecca holds a bachelor’s degree in communications advertising from California State University, Fullerton.

Rebecca D'Auria’s Session

8:30 a.m.–9:15 a.m. Pacific — Wednesday, April 12, 2023

Panel: Thinking Outside the Box: How to Generate Fresh Content Ideas

Coming up with fresh content ideas regularly can be a huge challenge for social media managers. This panel will share their processes for keeping content relevant and interesting without draining their resources. 

Discussion topics include:

  • How to change up outdated posts for new and fresh ones
  • Getting both sworn and professional staff to weigh in on content ideas (when you don’t have a social media team)
  • What to do if gathering content and information is difficult (because of limited infrastructure or large coverage areas)
  • How to make boring topics more interesting
  • Creating topics in bunches to save for days you aren’t feeling inspired
  • Approaching new marketing channels and fresh content that’s needed for them
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