Jody D. Donaldson

Chief Marketing & Communications Officer
North Carolina Department of Public Safety

Jody Donaldson is the Chief Marketing & Communications Officer for the North Carolina Department of Public Safety (NCDPS). He joined NCDPS in 2021 and oversees all aspects of Communications, Marketing, Public Affairs, and Media Relations for the Agency. 

Departments within NCDPS include; the NC State Highway Patrol, NC National Guard, State Capitol Police, NC Emergency Management, Juvenile Justice and Delinquency Prevention, and the NC Office of Recovery & Resiliency.

Before joining NCDPS, Mr. Donaldson was the Regional Chief Marketing & Communications Officer for the American Red Cross of the National Capital and Greater Chesapeake Region. He is a certified Advanced Public Information Officer (APIO) with FEMA and a Master Public Information Officer (MPIO) candidate.  

Mr. Donaldson started his career as a sworn police officer with the Fairfax County Police Department, quickly moving into the public affairs role and serving as a spokesperson for Virginia's largest municipal law enforcement agency.

Mr. Donaldson then served with the Federal Bureau of Investigation as a Special Agent assigned to the Newark, NJ field office before returning to Virginia as the Civilian Commander of the Public Affairs Office of the Alexandria (VA) Police Department.

Mr. Donaldson holds a Master's degree from George Washington University in Washington, DC, and a Bachelor's degree from George Mason University in Fairfax, VA. 

He also completed the Executive Development Leadership Program from the University of North Carolina at Chapel Hill and is completing the North Carolina Certified Public Manager Program (CPM) credential requirements.

Jody D. Donaldson’s Session

10:30 a.m.–11:15 a.m. Pacific — Wednesday, April 12, 2023

Panel: How to Effectively Run Social Media Channels When It's Not Your Full-Time Job

For many government professionals, managing social media is just one small part of the many media and communications duties they’re responsible for. With social media becoming an increasingly essential platform for sharing information, how can PIOs and other comms professionals prioritize it with an already-full plate?

Discussion topics include:

  • Specific strategies for balancing the demands of your primary role with your social media role
  • Examples of how PIOs break up their days and the time they spend on social media and creating content
  • Set yourself up for success on social by creating templates that you can repurpose for common cases and news information
  • How to collaborate with leadership to prioritize social media and leverage its reach and shareability
  • How to successfully integrate social media with your overall comms strategy to ensure social has a seat at the table
  • Blocking time for social media during a critical incident or disaster, along with examples from our panelists


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