Jeremy Warnick

Director of Communications & Media Relations
Cambridge Police Department

Jeremy Warnick is the Director of Communications and Media Relations at the Cambridge, Mass. Police Department, where he develops, distributes and manages information between the police department, the media, and the people who live, work, visit and study in Cambridge via the department’s website, social media channels, e-mail platforms and marketing programs. He has more than 15 years of communications experience with the public sector and major corporate brands, including ESPN and LoJack Corporation. He proudly serves as a Regional Vice Chair for the IACP (International Association of Chiefs of Police) PIO Section and as a Chair for the Middlesex County PIO Network in Massachusetts.

Jeremy Warnick’s Session

8:30 a.m.–9:15 a.m. Pacific — Thursday, April 13, 2023

Social Media Metrics: How to Measure What Matters

Public safety agencies worldwide actively use social media to promote and increase the public’s awareness of their daily operations and programs. However, the more advanced agencies are not just using social media but understanding how effective they are on them (or not) and what works to best reach their target audience(s).

This workshop will take attendees through understanding what metrics are most important, how an agency can separate itself from other organizations by prioritizing measurement, and what analytics tools are available to gauge performance.

Check out our early bird ticket prices!