Eric Hurst

11:45 a.m.–12:30 p.m. Pacific — Thursday, April 13, 2023

Balancing Fun and Professional Messaging on Social

What's worse than a stand-up comedian's punch line being met with live audience silence? A government agency sharing an offensive or cringe-worthy post meant to be funny. Your organization's reputation is no laughing matter, but humor can coexist with professionalism. In fact, there are countless positive examples of public safety agencies scoring giggles, shares, and new followers.

The South Metro content creation strategy focuses on three primary factors to consider before an idea becomes public record with the click of a mouse. Additionally, determining which platforms and their respective online communities will appreciate your creativity is vital to success. Eric will share some chuckles and highlight South Metro's balance of fun and professionalism.