Rebecca D'Auria

As the Public Affairs Specialist for the Orange County Sheriff's Department, I manage the department's digital presence, overseeing more than 90 social media accounts. Since joining the team in 2021, I have been dedicated to developing and executing effective social media outreach strategies, ensuring that our digital content resonates with the community and enhances engagement.

My role involves creating and implementing creative content across platforms, analyzing social media trends, and providing valuable insights on analytics to help drive department goals. I work closely with internal teams to keep them informed of key performance metrics, and my research into emerging digital trends influences how the department's content is presented and received across various platforms.

In addition to my work in digital communications, I have a passion for mentoring and training junior communications professionals, helping them build skills in social media management and outreach.

Before my current role, I worked as a Staff Writer and Social Media Manager for Behind the Badge, an award-winning news outlet focused on police, fire, and public safety reporting in Southern California.