Ty Wood

8:30 a.m.–9:15 a.m. Pacific — Wednesday, April 12, 2023

Panel: Thinking Outside the Box: How to Generate Fresh Content Ideas

Coming up with fresh content ideas regularly can be a huge challenge for social media managers. This panel will share their processes for keeping content relevant and interesting without draining their resources. 

Discussion topics include:

• How to change up outdated posts for new and fresh ones
• Getting both sworn and professional staff to weigh in on content ideas (when you don’t have a social media team)
• What to do if gathering content and information is difficult (because of limited infrastructure or large coverage areas)
• How to make boring topics more interesting
• Creating topics in bunches to save for days you aren’t feeling inspired
• Approaching new marketing channels and fresh content that’s needed for them