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When the Sacramento Fire Department opened up its lateral firefighter position, its communication team turned to social media to create engaging content to promote the job! 

They created several social media post with engaging photos, video, and music that was then shared to all social media platforms, including Instagram and TikTok. The lateral firefighter job post reached a combined audience of more than 250,000 social media users. Not only did they receive a significantly higher number of applicants for the job, but they also increased the number of followers. 

Since then, they have been focusing on creating more Instagram Reels and TikTok videos and have seen significant growth. Join Sacramento Fire's Media and Communications Specialist Wendy Aguilar and Public Information Officer Keith Wade to learn all the latest tricks and tips for creating engaging and informative Instagram Reels and TikTok videos. 

Key takeaways:

  • Learn the basic rules for shooting quick videos that transition smoothly 
  • Learn how to come up with content ideas to help you engage and grow your audience 
  • Learn how to get buy-in from leadership as well as members of your department/agency

Captain Keith Wade
Sacramento Fire Department

Wendy Aguilar
Media and Communications Specialist
Sacramento Fire Department