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First responder agencies nationwide are facing a recruitment crisis, with qualified applicants harder to find and hire for these critical positions. According to the International Association of Chiefs of Police (IACP), 78% of law enforcement agencies reported having difficulty recruiting qualified candidates in a recent study. Learn how the Alaska State Troopers use organic and paid social media to attract top-quality law enforcement applicants across Alaska and the country.
Alaska State Troopers Communications Director Austin McDaniel will give an overview of creative ways to work recruiting messaging into everyday social media content, unique recruitment and hiring process content ideas, and discuss the paid social media advertising that the Alaska State Troopers use to lure quality State Troopers to The Last Frontier.