Social Media Metrics: How to Measure What Matters

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Public safety agencies worldwide actively use social media to promote and increase the public’s awareness of their daily operations and programs. However, the more advanced agencies are not just using social media but understanding how effective they are on them (or not) and what works to best reach their target audience(s).

This workshop will take attendees through understanding what metrics are most important, how an agency can separate itself from other organizations by prioritizing measurement, and what analytics tools are available to gauge performance.