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Discussion topics include:

  • When negative comments constitute a crisis
  • Understanding the difference between a true troll and a concerned citizen
  • How to build a strong mental foundation against negativity
  • PIO mental health during a negative incident
  • Examples of how agencies have handled negativity and lessons they’ve learned about engaging with their communities

Kirsten Barber
Digital Media Manager
NC Department of Public Safety


Yael Bar tur
Law Enforcement and Public Sector Social Media Consultant

Heather LaLiberte
Social Media Manager
Pierce County Sheriff's Department

Captain Brennan Matherne
Public Information Officer
Lafourche Parish Sheriff’s Office