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Many first responders have social media accounts. Instagram, Twitter, TikTok, and Facebook can be excellent tools to spread proactive safety messages, connect and engage with your community and expand your “brand” recognition. They can be reputation enhancers both personally for staff and your department. What could go wrong?

In this session, you will:

  • See examples of how easily a thoughtless or inappropriate social media post can damage your organization's reputation.
  • Learn how to set your people up for success when they engage on their private social media accounts.
  • Tips and examples of what and what not to share using real-world examples

Carol Henke
Public Information Officer & Spokesperson
Calgary Fire Department, Calgary, Alberta, Canada