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Emily Allen Lucht

Director of Communications
Maryland Department of Housing and Community Development

Emily Allen Lucht is the Director of Communications at the Maryland Department of Housing and Community Development. 

Previously, she was the Communications and Media Specialist at the Maryland Center for School Safety (MCSS).  She was responsible for creating and updating accessible social media content, graphic, audio, and visual designs, website content production and maintenance, the agency's branding initiatives, and developing outreach campaigns found on all their digital platforms. Ms. Allen Lucht also produced live and recorded video content for the MCSS and its many local and statewide partners. 

Over the past four years, she and her colleague, Cecilia Warren (Maryland Department of Disabilities), have presented on accessible social media tips and techniques throughout the country. Together they assist other government agencies so that everyone can get the right message, at the right time, to ensure everyone can make the right choice to keep their loved ones safe.

Prior to joining MCSS, she spent three years at the Maryland Emergency Management Agency (MEMA) as their Digital Engagement Coordinator. She also served as the Communication Specialist for the City of Platteville, Wisconsin, where she managed and created content for the city’s webpage, social media accounts. Ms. Allen Lucht also worked with the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) as Social Media Producer/Broadcasting Coordinator for the Minnesota Timberwolves and Lynx in Minneapolis. 

Ms. Allen Lucht graduated in 2010 from Loras College with a degree in media studies and is living with her husband and new puppy "Lando" in Maryland.

Emily Allen Lucht’s Session

12:30 p.m.–1:15 p.m. PT —

Panel: Making the Most of Limited Resources & Budget on Social Media

Time is a precious resource for social media managers, and many are working as the only employee at their agency dedicated to social media. This panel will discuss tips to help you optimize your time, leverage the help of co-workers, and some of the best tools to get the job done. 

Discussion topics include:

  • Shortcuts, tips, and best practices that help social media managers have time
  • Apps and tools can that help save time when creating content
  • Ways to get others involved to help one-person social teams
  • Communicating with leadership the importance of having more than one person handling social media
  • Cross-posting pros and cons, and how to change up images and text to increase reach
  • Keeping followers and co-workers happy and how to balance the two
  • Keeping your budget lower with mobile/phone accessories
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