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Karen Ramming

Social Media Director
Golden State Warriors

Karen Ramming is the Social Media Director for the Golden State Warriors, where she oversee organic strategy and its implementation for all Warriors, Warriors Shop, and Chase Center owned handles. Prior to the Warriors, she worked in social media at Pac-12 Network, and was in PR and Communications for TrackTown, USA. She graduated with a degree in Journalism: Public Relations from the University of Oregon in 2015, and can be found running or hiking with her dog Prim when she is not behind the keyboard.

Karen Ramming’s Session

How to Grow and Maintain a Social Media Following – Finding Both Your Niche and Broader Audiences

With sports teams, most people look at their arena attendees and home markets to identify their fan base. But when you take any brand online, massive potential to expand its fan base emerges. The Golden State Warriors certainly are The Bay’s team, but online, the team has nearly 50 million followers — the majority of which live outside of the United States. Over the past two years, Karen Ramming has expanded that social media following by 40% through identifying platform opportunities, analyzing audience data, and optimizing content. She is excited to share her learnings and key takeaways to help brands identify and grow their audiences.

Key takeaways:

  • Analyze audience demographics and engagement behaviors
  • Optimizing content for the platform and audience
  • Identifying trends that fit your brand voice
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