Captain Brennan Matherne has served as Public Information Officer of the Lafourche Parish Sheriff’s Office (Louisiana) for nearly 10 years. He has nearly 16 total years of experience as a PIO and has been managing social media for public agencies since 2008. Most notably, he served as PIO for Lafourche Parish Government during the 2010 Deepwater Horizon oil spill in the Gulf of Mexico which directly impacted the parish’s coastline. He is a Past President of the National Information Officers Association, and he has presented twice at the NIOA annual training conference on social media use for public agencies prior to serving as President. He has trained a number of PIOs, elected officials, and social media managers in the Southeast. He has assisted numerous agencies in launching social media and developing internal policies. Captain Matherne is a 2003 graduate of Nicholls State University (Thibodaux, Louisiana) with a degree in Mass Communication. In 2014, he was honored as one of the “Top 40 Under 40” in Lafourche Parish.

Captain Brennan Matherne’s Session

12:30 p.m.–1:15 p.m. PT — Thursday, August 19, 2021

Panel: Making the Most of Limited Resources & Budget on Social Media

Time is a precious resource for social media managers, and many are working as the only employee at their agency dedicated to social media. This panel will discuss tips to help you optimize your time, leverage the help of co-workers, and some of the best tools to get the job done.

Discussion topics include:

Shortcuts, tips, and best practices that help social media managers have time
Apps and tools can that help save time when creating content
Ways to get others involved to help one-person social teams
Communicating with leadership the importance of having more than one person handling social media
Cross-posting pros and cons, and how to change up images and text to increase reach
Keeping followers and co-workers happy and how to balance the two
Keeping your budget lower with mobile/phone accessories