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Yael Bar tur

Law Enforcement and Public Sector Social Media Consultant

Yael Bar tur is a social media consultant who previously served as the director of social media and digital strategy for the New York City Police Department. Yael is also currently the head of digital at Sitrick PR, a crisis communication firm.

Born and raised in Israel, Yael served in the Israeli Army as a foreign press liaison and holds a Master's Degree from the Harvard Kennedy School of Government, where she wrote her thesis on police use of social media. In 2016 she was named as one of the International Association of Chiefs of Police "40 under 40," recognizing 40 law enforcement professionals under the age of 40 from around the world that demonstrate leadership and exemplify a commitment to their profession. In 2018, Yael was awarded the Hemmerdinger Award for Excellence for distinguished public service by the New York City Police Foundation.

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Yael Bar tur’s Session

12:30 p.m.–1:15 p.m. PT —

Panel: Managing a Crisis Using Social Media

Within crisis communications, social media has become a valuable tool to be able to get out critical information quickly to the right people. This panel will walk through best practices to make sure your team is equipped with the right protocols to help you support your community in a crisis through coordinated, collaborative communications on your social channels. 

Discussion topics include:

  • What your agency can do now to prepare for a crisis
  • What can be done with little resources and manpower to prepare and manage a crisis
  • When to resume normal messaging after a crisis
  • Deciding who will manage communications, where and when they will happen, and how they will be monitored
  • Understanding what your community expects from you during a critical incident or crisis
  • Examples of what not to do
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