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Kate Winick

Director of Social Media
Peloton

Kate Winick is a social media expert and writer with experience in digital content strategy, building and executing multi-channel social programs, branded & sponsored content and social activations, and community management. She has led social media efforts at ELLE Magazine, Clique Brands (Who What Wear, Byrdie, and MyDomaine) and now oversees organic social at Peloton.

Kate Winick’s Session(s):


Growing Brand Loyalty Through Social Media Communities

  • How to find out exactly where you should be building your communities based on your audience (both on social media platforms and outside of them)
  • What value you should be able to provide your community to keep them engaged and loyal to your brand - how can you reward top fans?
  • Making your brand accessible to allow for one-to-one connections with your community
  • What kinds of content drives customers and followers to want to be a part of a brand's community

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