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Kathy Hieatt

Public Information Officer
Virginia Beach Sheriff's Office

Kathy Hieatt is the Public Information Officer for the Virginia Beach Sheriff’s Office, which operates the largest city jail in Virginia. Before joining the Sheriff’s Office in 2015, she worked for seven years as a reporter for The Virginian-Pilot newspaper, covering public safety, courts and state and local government. She is a native of Texas and graduated from the University of Texas at Austin in 2008 with a bachelor’s degree in journalism and a concentration in business and Spanish. She worked as a communications consultant for Virginia Beach Sheriff Ken Stolle’s successful 2017 reelection campaign and serves as the spokeswoman for the Pungo Strawberry Festival and Secretary for the Virginia Beach Crime Solvers organization. Both are nonprofits. She is a member of the National Information Officers Association and the Public Relations Society of America, a certified Zumba instructor, a proud Navy wife, and a volunteer mentor at a local Title I school.

Kathy Hieatt’s Session

12:30 p.m.–1:15 p.m. PT — Thursday, August 19, 2021

Panel: Making the Most of Limited Resources & Budget on Social Media

Time is a precious resource for social media managers, and many are working as the only employee at their agency dedicated to social media. This panel will discuss tips to help you optimize your time, leverage the help of co-workers, and some of the best tools to get the job done. 

Discussion topics include:

  • Shortcuts, tips, and best practices that help social media managers have time
  • Apps and tools can that help save time when creating content
  • Ways to get others involved to help one-person social teams
  • Communicating with leadership the importance of having more than one person handling social media
  • Cross-posting pros and cons, and how to change up images and text to increase reach
  • Keeping followers and co-workers happy and how to balance the two
  • Keeping your budget lower with mobile/phone accessories
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