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Michelle Proffitt

Public Safety Information Director
University of South Carolina

Michelle Proffitt is a content creator and brand storyteller. She recently joined the University of South Carolina Division of Law Enforcement and Safety as the agency’s first Public Safety Information Director. Before this role, she served on the public information teams of the Lexington County Sheriff’s Department (SC) and Pinellas County Sheriff’s Office (FL), and spent some time working in private sector marketing.

Michelle specializes in content curation and community management across all social channels. She provides graphic design direction, manages agency branding assets, and oversees photography and videography projects. She is passionate about implementing the right tools to meet the right audiences where they’re at.

Michelle holds a Master of Arts degree in Integrated Marketing Communication from Marist College (NY) and a Bachelor of Arts degree in Communication Arts from Franciscan University of Steubenville (OH).