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Wednesday, August 18, 2021    12:30 p.m.–1:15 p.m. PT

Managing a Crisis Using Social Media

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Within crisis communications, social media has become a valuable tool to be able to get out critical information quickly to the right people. This panel will walk through best practices to make sure your team is equipped with the right protocols to help you support your community in a crisis through coordinated, collaborative communications on your social channels. 

Discussion topics include:

  • What your agency can do now to prepare for a crisis
  • What can be done with little resources and manpower to prepare and manage a crisis
  • When to resume normal messaging after a crisis
  • Deciding who will manage communications, where and when they will happen, and how they will be monitored
  • Understanding what your community expects from you during a critical incident or crisis
  • Examples of what not to do

Rebekah Mena
Public Information Officer, Executive Office of Mayor Marty Small, Sr.
City of Atlantic City, NJ


Cristie Hopkins
Director of Media and Public Relations
Harford County Sheriff's Office

Elaine Bussjaeger
Senior Manager, Social Media
American Red Cross

Yael Bar tur
Law Enforcement and Public Sector Social Media Consultant

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