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Wednesday, August 18, 2021    8:45 a.m.–9:30 a.m. PT

Creating Your Best Team for Social Media Management and Community Outreach

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Connection, Compassion, and Creativity.
At times, the question gets presented: "Why do fire departments need a PR team?" While true that this profession is well-perceived, it also requires consistent positive interaction with its community. Specifically, the three C's. Your team should be connected by representing a diverse and inclusive staff that requires your municipality's support. Second, the team should demonstrate compassion, as all parts of the department should understand that public safety is in the business of people and public service. Lastly, creativity is essential to making programs feel fresh and increasing engagement among new residents. Ashley Papagni is excited to show how her social accounts went from zero followers to more than 70,000 and how to grow those audiences. 

Key takeaways:

  • How to expand your team through other resources
  • Determine what content aligns with your organization 
  • Identifying stories that pull at heartstrings


Ashley Papagni
Public Information Manager
City of Orlando Fire Department

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