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Thursday, August 19, 2021    10:30 a.m.–11:15 a.m. PT

How Social Media Listening Can Help Public Safety Agencies Preemptively De-Escalate Issues

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What's better than putting out rumors? Putting them out before they even start!

You’re not on the road or out in the field every day; you’re not on the other end of a call into dispatch or at the front desk of your agency. Sure, you get the comments, calls, and emails that come in from the public, passed on by others. Maybe you hear about citizen complaints and commendations from Internal Affairs.

But, how do you gauge public sentiment? How do you put out the rumor fires before they start? Oftentimes, people take to social media to vent and share—when they’re happy, upset, and concerned. If you’re not actively listening to what’s going on, you’re missing out big time.

Social listening gives agencies an opportunity to view, analyze and respond to conversations involving their communities and services that may have otherwise been missed.

Meet your audience where they’re at.

In this session:

- We’ll discuss ways for you to better connect with your public online

- We’ll discover social listening tools to help you hear what's being said about your agency in real-time

- We’ll evaluate what happens when you don’t engage in active social listening

Who this session is for: Public Information Officers or Social Media Managers who maintain social communications for their agencies.


Michelle Proffitt
Public Safety Information Director
University of South Carolina

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