Higher Ed   |    Corporate   |    SMSS Government Talk to a live rep: 888-409-4418

How Ocean Spray’s “Dreams” Became Reality and Catapulted to Success on a Brand New Social Platform

Back to Agenda

Looking forward to this session? Share it!

Most brands have a roadmap, or at least a POV, on up-and-coming social media platforms and when to establish a presence. But what if something happened overnight that forced you to fast-track that plan into reality? Learn how Ocean Spray did just this and handled the transformation of a 90-year-old brand into the latest TikTok trend, learning valuable lessons along the way! 

Takeaways include:

  • How to build a brand, and a following, on a new social platform
  • Navigating the world of TikTok and messaging to a Gen-Z audience
  • How to eschew control and leverage UGC and influencers for content generation

 

Melanie DiBiasio
Senior Manager, Digital Precision Marketing
Ocean Spray

Copyright © 2021 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct