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How to Grow and Maintain a Social Media Following – Finding Both Your Niche and Broader Audiences

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With sports teams, most people look at their arena attendees and home markets to identify their fan base. But when you take any brand online, massive potential to expand its fan base emerges. The Golden State Warriors certainly are The Bay’s team, but online, the team has nearly 50 million followers — the majority of which live outside of the United States. Over the past two years, Karen Ramming has expanded that social media following by 40% through identifying platform opportunities, analyzing audience data, and optimizing content. She is excited to share her learnings and key takeaways to help brands identify and grow their audiences.

Key takeaways:

  • Analyze audience demographics and engagement behaviors
  • Optimizing content for the platform and audience
  • Identifying trends that fit your brand voice


Karen Ramming
Social Media Director
Golden State Warriors

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