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Growing Brand Loyalty Through Social Media Communities

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  • How to find out exactly where you should be building your communities based on your audience (both on social media platforms and outside of them)
  • What value you should be able to provide your community to keep them engaged and loyal to your brand - how can you reward top fans?
  • Making your brand accessible to allow for one-to-one connections with your community
  • What kinds of content drives customers and followers to want to be a part of a brand's community

Danisha Lomax
Vice President, Group Director--National Paid Social Lead
Digitas North America

 

Tiffany Rivers
Director, Social Media
Boys & Girls Clubs of America

Jon Frederick
Director of Social Media
Nickelodeon

Kate Winick
Director of Social Media
Peloton

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