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Nathan J. Trauernicht

Fire Chief
UC Davis Fire Department

Serving in fire and emergency services since 1993, Nathan J. Trauernicht is the Fire Chief for the University of California – Davis, providing leadership and direction to a department serving a population of over 40,000. Nathan earned his undergraduate degree in Fire Protection and Safety Engineering from Oklahoma State University and holds a master’s degree in public administration.

Beyond completing the Executive Leadership and Management Institute (ELMI) at Stanford University, Nathan is a graduate of the UC Davis Executive Program, Member of the Institution of Fire Engineers (MIFireE) and is designated as a Chief Fire Officer® (CFO), Chief EMS Officer® (CEMSO), and as a Chief Training Officer® (CTO) by the Center for Public Safety Excellence.

Chief Trauernicht is active in several professional groups, boards, and committees; he currently serves as President of the Institution of Fire Engineers (IFE) United States of America Branch, President of the Oklahoma State University Alumni Assn. - Chief Fire Officers Chapter, Secretary on the Board of Directors of the International Association of Fire Chiefs (IAFC) Safety Health & Survival Section, member of the IAFC Communications Committee, Past President of the California Fire Chiefs Association (CFCA), and two-time Past President of the CFCA - Operations Chiefs Section.

Nathan J. Trauernicht’s Session

11:45 am–12:30 pm PT — Wednesday, February 3, 2021

Managing Your Personal Social Media Brand for Public Safety Leaders

Being a leader in public safety requires transparency, communication, and the ability to form a foundation of trust with your community. However, the social media platform accounts we use are often blurred between your personal life, public image, and responsibilities and professional responsibilities.

This session takes a deep dive into how best to establish your personal professional brand for community-facing social media. It provides practical concepts and tools for establishing your public safety professional voice, how to make you more relatable to who you serve, and how-to avoid creep between your personal life/views and the information you need to convey as a community leader.


  • Key factors for content, voice, and imagery when developing your professional brand. How to seamlessly connect your professional accounts with your organization's social media platforms to help ensure they accentuate each other.
  • An understanding of how your personal brand can amplify your message and image when personal detractors are removed.
  • How establishing your individual professional presence supports credibility, communication, and transparency not only of you - but of your organization.
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