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Justin H. S. Breaux

Digital Social Media Producer and Analyst
Argonne National Laboratory

Art + Science, Justin Breaux combines his passion for social media communications with his ability to sit in front of a computer screen for countless hours identifying trends in spreadsheets and creating collaborations and strategies that support organizational missions.

Justin H. S. Breaux’s Session

9:45 am–10:30 am PT — Wednesday, February 3, 2021

Social Media Analytics & Measurement for Government Agencies — Leveraging Insight to Improve Your Online Presence

Don’t report on your social media successes using data? You should be. Not only do key performance indicators (KPIs) tell you what challenges and opportunities exist, they also give your organization’s leadership an objective measure of success. These measures can be used to advocate for anything from resource requests to strategic course corrections.

Join me for the session: Social Media Analytics & Measurement for Government Agencies — Leveraging Insight to Improve Your Online Presence. We’ll talk about what works and what doesn’t in using analytics to drive strategy. At the end of the session you will learn to:

  • Identify your organization’s KPIs
  • Create monthly and quarterly reports
  • Use data to advocate for increased resources
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