Cristina Flores works on Facebook’s Politics and Government Outreach team where she focuses on helping local and state officials use Facebook and its family of apps to optimize their online presence. Prior to Facebook, Cristina served the federal government for six years in various communications roles at the White House, U.S. Small Business Administration, and the National Commission on Military, National, and Public Service.
9:45 am–10:30 am PT — Tuesday, February 2, 2021
Your opportunity to build an online community through Facebook has never been stronger. Come learn about some of the latest tools, tips, and best practices that can help you better reach and connect with your followers. Whether you’re already using Facebook or considering it, you’ll leave this session with insights on how your agency can best leverage Facebook through its many tools like Local Alerts: a crisis communication tool for local government, public health agency, and first responder Pages to keep people in their communities safe and in-the-know.