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Tuesday, February 2, 2021    10:30 am–11:15 am PT

Leveraging the Power of Social Media during a Critical Incident

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It’s not your everyday incident, maybe it affects an entire community or a single person; wildfire, mass casualties, active shooter, a child trapped in a mine, or some other catastrophe and it is getting a lot of attention.  It is what we call “the big one.” The one call you have been dreading but knew could happen at any time.  Are you ready?

After working with the media as a Public Information Officer for nearly 40 years, I have come to learn that Social Media is a vital asset in getting information out and quickly both to the media and the general public. It can be a useful tool, or it can be a nightmare.  It’s all in the way you use it and which platform you use.

I have worked at several significant incidents, some of which drew national media attention.  Each time my job got a little easier because of the advances of social media.  The key was knowing how to use it, being prepared, and practicing what to do so when the time came.

In this course I will cover:

  • Which social media platforms to use and why?
  • What are the ups and downs of social media during a critical incident?
  • What tools do I use and why?


Timothy R. Szymanski
Public Education & Information Officer
Las Vegas Fire & Rescue

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