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Tuesday, February 2, 2021    12:45 pm–1:30 pm PT

How CSEA Used Peer-to-Peer Texting for Member Outreach During the California Wildfires

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Join the Hustle fireside chat with CSEA as we dig into why peer-to-peer (P2P) text messaging was implemented into their frontlines crisis communication and how P2P enabled them to reach their communities at scale, mobilize action, and mobilize volunteers.  Hear from CSEA as they share their experience using text messaging to connect with thousands of CSEA members and check on their safety during the destructive California fires.  Learn how CSEA was able to implement immediate outreach at scale and mobilize volunteers to support their humanitarian fund.


Bibi Brown
Director of Marketing for Growth

Deana Craig
Data Resources Specialist
California School Employees Association

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