Brand Power: Reputation Building and Cultivating Your Agency's Brand Image on Social Media

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Brand power is all around us in the Corporate World. Similar to how public pressure is being put on companies to reveal a stake in their communities, constituents of your agency want accountability from their public servants. In this presentation, Walton County Sheriff's Office Public Information Officer Corey Dobridnia discusses the importance of promoting your brand BEFORE crises hits and why it's critical now more than ever.