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Wednesday, February 3, 2021    10:30 am–11:15 am PT

Creative Social Media Campaigns for Recruitment Efforts

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Over the past few years, the Fort Worth Police Department has had great success with their video recruitment advertising and it cost next to nothing to create!  

PIO/Videographer Officer Brad Perez implemented a simple formula with his creative recruitment videos that Fort Worth gained enough applicants to reach max capacity.  At one point, he was actually instructed not to create anymore recruiting content because they were full.  Wouldn't that be a great problem to have? 

In his presentation, you will see how it all began and the rate of success it provided to get people not only wanting to join - but actually doing it!

Takeaways include:

  • Why going viral IS important for recruitment
  • How to brand your agency
  • How to create professional-looking videos practically for free
  • The winning formula for successful recruitment videos


Brad Perez
Fort Worth Police Department

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