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2020 saw a massive increase in traffic on social media, particularly on public sector accounts. People stuck at home due to the COVID-19 pandemic turned to social media to seek advice, information, and aid at unprecedented levels. They also used official public agency pages as an outlet for the frustration, anxiety, fear, and anger they were feeling not just about the pandemic, but also about elections, wildfires, protests, and more.
Before 2020 went sideways, we surveyed hundreds of government, law enforcement, and public education entities for our annual State of Social Media Public Sector benchmark report. What we found was that many of the best social media strategies revealed in the survey helped position agencies to weather even the worst of 2020. Join us as we share insights from your peers on long-term best practices, and how you can optimize your social media presence and security for stronger communication and engagement no matter what comes your way.