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Don’t report on your social media successes using data? You should be. Not only do key performance indicators (KPIs) tell you what challenges and opportunities exist, they also give your organization’s leadership an objective measure of success. These measures can be used to advocate for anything from resource requests to strategic course corrections.
Join me for the session: Social Media Analytics & Measurement for Government Agencies — Leveraging Insight to Improve Your Online Presence. We’ll talk about what works and what doesn’t in using analytics to drive strategy. At the end of the session you will learn to: