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Copy and Creative Tips on Twitter for Higher Engagement

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Twitter could arguably be the most cluttered social media channel in North America. Marketers and brands looking to break through to their audiences need to understand how. With just seconds to stop a user in their timeline scroll, knowing what works and why can help your content­–which is competing for attention against topics like politics, weather, current events, sports, and more–get in front of the right people.

While this session will be heavily focused on paid social, we will cover:

  • A quick overview of creative for organic engagement
  • Deep dive into copy and creative best practices for paid social
  • Why it’s smart to keep ads separate from organic posts
  • Paid social creative dos and don’ts
  • Paid social copy dos and don’ts


Sara Zaccaro
Global Paid Social Strategy Lead

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