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May 9–12, 2022

Join Your Peers Online at the Premier Social Media Event for Public Safety Professionals and First Responders

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Featured Sessions

Indiana State Police

Effective Communication by Law Enforcement During a Critical Incident

 When a critical incident occurs, effective communication - both internally and externally - is essential. Public safety is the number one priority and ensuring important information is released in a timely manner must be a priority. Join this session for solutions to prepare your agency to handle a critical incident in the most effective way possible.

Pasco Sheriff's Office

Rebranding Your Social Media on a Shoestring Budget: Finding What Matters Most

Rebranding your social media platforms can seem like a daunting task. However, it doesn’t have to be overwhelming or expensive. Amanda's session will help you create a basic branding guideline for your agency and learn why this can be an integral tool to allowing your agency to be recognized in your community.

Bellevue (WA) Police Department

Case Study: How Bellevue PD Leveraged Community Response to Improve Communications and Transparency During Demonstrations

Meeghan's talk will take a close look at several protests as they played out on BPD’s social media, examining mistakes, adjustments, and lessons learned by listening to community feedback. She'll share preparations to take now, before a large event plays out on social media.


We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or department’s social media strategy.

Share experiences and learn new social media strategies with your first response and public safety colleagues from around the globe — virtually!

Network with agency peers from across the country. With professionals representing agencies large and small from all around the globe, SMSsummit is your best resource for fresh social media ideas and community building strategies.

Get all your social media questions answered through speaker Q&A, live chat, and discussions with other attendees.

Be your team’s social media champion! We’ll help you build the foundations of a sustainable, scalable social media policy that you can easily share with leadership and use to train and empower your team.

Learn strategies and tips for tackling issues most important to first responders including social media and crisis communications, humanizing staff, improving agency reputation, and building relationships with your community.

Assess and audit your current social media initiatives. Leave with and results-focused initiatives you can immediately apply to your agency or department.

Presenting Thought Leaders You'll Meet Online

Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their agency's online communities. 

Judy Pal

Judy Pal

Instructor and Consultant
10-8 Communications LLC

Connor Hagan

Connor Hagan

Public Affairs Officer
FBI Little Rock

Jessica Franklin

Jessica Franklin

Training & Civic Liaison Specialist
FBI Little Rock

Nelly Miles

Nelly Miles

Public & Governmental Affairs Director
Georgia Bureau of Investigation

Sergeant John Perrine

Sergeant John Perrine

Indiana State Police

Brad Perez

Brad Perez

Fort Worth Police Department

Crystal Mullings

Crystal Mullings

Public Affairs Specialist
DC Fire and EMS Department

Meeghan Black

Meeghan Black

Public Information Officer
Bellevue (WA) Police Department

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Who Should Attend

If you're a First Responder, Command Staff, or professional that manages your public safety agency's social media channels, this event is for you!

  • Public Information & Public Affairs
  • Administrative Support
  • Communications
  • Digital Marketing & Digital Media
  • Emergency Management
  • Social Media & Content Management
  • Community Service, Education & Outreach
  • Community Affairs
  • Public Relations
  • Media Relations
  • Customer Service
  • Digital Engagement

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Hear it straight from the public safety professionals who have attended.

We know how to build a compelling, relevant agenda that we know you’ll find the most informative and inspirational — including virtually. This is what our attendees love most about our social media marketing programs.

How to Participate

We can customize sponsorship and exhibit opportunities for you to create a company presence at SMSS.

If you have an insightful, take-away driven case study to share, we want to hear from you.

We help our media partners engage with our community of marketing leaders and decision-makers.

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