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Brad Perez

PIO/Videographer
Fort Worth Police Department

Officer Brad Perez has been with the Fort Worth Police Department for 17 years.  As a hobby, Brad began making videos for the department and the Chief took notice and asked Brad to join the Public Relations Office back in December 2015 to help with recruitment. 

Brad's first recruitment video for the Department's Facebook page went viral with over 1 million views and received national coverage. His next recruitment video received over 21 million views and went international. Brad's 3rd recruitment video received over 2 million views and again received national coverage. And all of these videos have cost next to nothing to produce. The recruitment videos were so effective, that at one point, the Fort Worth Police Department was at max capacity and Brad was instructed not to create any more recruitment videos until needed.

Brad has spoken and shared his winning formula at Major City Chiefs Association, Government Social Media Conference and Insight Exchange Network explaining how you don't have to spend a lot of money to successfully recruit. 

Brad Perez’s Session:

10:30 a.m.–11:15 a.m. Pacific Time — Monday, May 9, 2022

Using Social Media as a Recruitment Tool

For years, the Fort Worth Police Department was able to stand out as one of the only police departments that was continuing to find recruits and stay staffed at max capacity while other departments nationally were struggling.  This was done by being a department that not only appealed to the people in the real world, but also appealed to those in the social media world.  And in this day and age, social media is where most people get their news and form their opinions about the police profession.  2020 was a year unlike any other, but the Fort Worth Police Department was still able to obtain recruits and push out graduating classes.  This course will share with you our winning recruitment formulas before, during and after 2020, through the good times and the bad.

Takeaways include:

  • Why you must go viral
  • The winning formula for successful recruitment videos
  • How we survived through 2020
  • How can you appeal to the people to join you
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