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Dustin Sternbeck

Director of Communications
Metropolitan Police Department Washington, DC

As a member of the Metropolitan Police Department’s (Washington, DC) Executive Staff, Dustin Sternbeck currently serves as a Director in the Executive Office of the Chief of Police, leading the Office of Communications for the primary law enforcement agency in our nation’s capital. He has spent over 17 years providing leadership and expertise in a variety of operational and administrative functions for public safety agencies, most recently in all phases of communication, media production and strategic community engagement . His team of sworn and civilian staff at MPD represent over 4,500 members, and routinely handle high profile events that have national implications. Maintaining a high performing and productive team is a top priority, and Dustin looks forward to sharing his experiences with you.

Dustin is currently pursuing a Doctoral degree in Public Administration at Liberty University. He received his Master’s degree in Public Administration from George Mason University and his Bachelor’s degree in Communications from West Virginia University. Dustin serves as a consultant on the Mass Violence Advisory Initiative team for the International Association of the Chiefs of Police and Department of Justice. Additionally, he holds the position of Vice Chair for the Major Cities Chiefs Association PIO Committee, and is an active member of National Information Officers Association!

Dustin Sternbeck’s Session

8:45 a.m.–9:30 a.m. Pacific Time — Monday, May 9, 2022

Panel: Setting Your Agency’s Narrative Online

Social media provides an important opportunity for public safety professionals to play a leading role in setting their agency’s narrative online. With news and information spreading quickly, it’s important to have the tools and systems in place to lead your communications efforts with the public. 

This panel will cover topics including:

  • How investing in internal comms helps manage the external message and limits misinformation
  • Silence is damaging. Why it's important to speak up, and how you can keep your agency’s voice in the conversation during an active investigation or controversial situation
  • Strategies to increase the chances of media picking up your message
  • How to identify the best and most effective brand ambassador for each issue, incident, or topic
  • What it means to break your own news, and how this can help you drive your own narrative
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