Other Events:   Higher Ed   |    Corporate 2022   |    Government 2022 Talk to a live rep: 888-409-4418

Amanda Hunter

Public Information Manager
Pasco Sheriff's Office

Amanda Hunter serves as the Public Information Manager at the Pasco Sheriff’s Office. In this role, she oversees the media relations and social media arms for the agency, with a daily focus on strategic communication, branding and marketing. She began her career with PSO in Dec. 2018 as a Community Engagement Specialist, focusing on promoting the agency through entertainment television programs and other media formats. Hunter’s prior experience includes marketing, promotions and communications roles in the sports and theme park industries.

Hunter holds a Bachelors in Mass Communication/Public Relations with a minor in Criminology from the University of South Florida. She also has a Masters in Sports Management/Marketing, New Media & Communications from Georgetown University, where she was selected to travel to Brazil ahead of the 2016 Olympic Games as part of Georgetown’s Global Immersion program, designed to add an international perspective to the business of sports. 

She holds a graduate-level certificate in Post-Crisis Leadership from USF’s Muma College of Business as well as a Media & Public Relations certification from FBI-LEEDA. She is also a member of the National Information Officers Association and Florida Law Enforcement Public Information Officers Association. 

Amanda Hunter’s Session(s):


1:15 p.m.–2:00 p.m. Pacific Time — Monday, May 9, 2022

Rebranding Your Social Media on a Shoestring Budget: Finding What Matters Most

Rebranding your social media platforms can seem like a daunting task. However, it doesn’t have to be overwhelming or expensive. By setting up a few branding basics, finding consistency and narrowing down your goals for social media, your brand can be easily recognizable and professional. 

This session will help you determine some branding consistencies, as well as your brand goals, or what you’d like your agency to say. You’ll be able to create a basic branding guideline for your agency and learn why this can be an integral tool to allowing your agency to be recognized in your community.

You’ll see a real-life example of this as I walk you through the Pasco Sheriff’s Office’s transition from a social media strategy that valued frequent posts that were light on explanation and void on brand identity, to a cohesive social media strategy with guardrails for posting, built with a few simple tools you may already have. 

Takeaways include:

  • Identify the most important parts of your agency’s brand and your agency’s message
  • Elevate your agency’s brand across multiple platforms
  • Build a basic branding guideline

9:45 a.m.–10:30 a.m. Pacific Time — Tuesday, May 10, 2022

Rebranding Your Social Media on a Shoestring Budget: Finding What Matters Most

Rebranding your social media platforms can seem like a daunting task. However, it doesn’t have to be overwhelming or expensive. By setting up a few branding basics, finding consistency and narrowing down your goals for social media, your brand can be easily recognizable and professional. 

This session will help you determine some branding consistencies, as well as your brand goals, or what you’d like your agency to say. You’ll be able to create a basic branding guideline for your agency and learn why this can be an integral tool to allowing your agency to be recognized in your community.

You’ll see a real-life example of this as I walk you through the Pasco Sheriff’s Office’s transition from a social media strategy that valued frequent posts that were light on explanation and void on brand identity, to a cohesive social media strategy with guardrails for posting, built with a few simple tools you may already have. 

Takeaways include:

  • Identify the most important parts of your agency’s brand and your agency’s message
  • Elevate your agency’s brand across multiple platforms
  • Build a basic branding guideline

Check out our early bird ticket prices!
Copyright © 2022 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct