Jasmine Bradley is an experienced communications professional with a demonstrated history of working in the public safety industry. As the Executive Director of Communications & Public Affairs for E-Comm, British Columbia’s 9-1-1 emergency communications centre, she is responsible for leading the organization’s internal and external communication, issues management, public education, media relations, social media, and digital strategies. She also oversees the government relations and public affairs functions at E-Comm.

Jasmine has previously served on the Board of Directors for the B.C. chapter of the International Association of Business Communicators and has been with E-Comm for the past nine years.

Jasmine Bradley’s Session

11:45 a.m.–12:30 p.m. Pacific Time — Monday, May 9, 2022

Panel: Humanizing Your Agency Through Social Content

Social media can be an incredible tool to help forge stronger relationships between first responder agencies and the public they serve. How can we begin to change the perception the public has regarding law enforcement and other public safety officers in their communities?

Discussion topics include:

How to identify humanizing stories and share successes through agency-specific campaigns
Content ideas for humanizing your agency that can be adapted across platforms
Integrating impactful community engagement into your agency’s DNA
Understanding the difference between a corporate account and a professional account and the benefits of each
Identifying the best opportunities to engage through social accounts (and when not to engage)
The art of communicating with citizens who distrust law enforcement