John Reid has nearly a decade of experience in the youth advertising space, developing and executing innovative digital media campaigns of all sizes. John has had the pleasure of working with prominent higher education institutions such as Columbia University, government agencies like the DC National Guard, and non-profits such as Big Brothers Big Sisters.
In his role at Glacier, John oversees concept development and strategic direction. He utilizes his experience and Glacier's heavy investment in research to understand the best way to reach youth while conveying values they identify with. Whether it is an anti-vaping campaign targeting underserved youth or a high-level vaccination campaign, John understands the tactics and strategies required to deliver the best results without breaking the bank.